How NOT to Choose a Marketing Agency: 13 Rules You Should Break
As a marketer, choosing an agency is probably one of the hardest but most important decisions that you’ll make in your career. Choose well and you’re a rock star in your boss’ eyes. Choose poorly and it could ding you on your next performance review. It’s not just whom you choose that matters. It’s just as important how you choose. With that in mind – and in honor of this week’s dreaded Friday the 13th, we’ve assembled our 13 favorite rules for how NOT to choose a marketing agency. 1. Choosing a marketing agency that “can.” Today’s agency landscape is crowded with...
Read MoreLessons from Baseball: 8 Tips To Improve Landing Page Performance
As we watched the St. Louis Cardinals and Texas Rangers play in this year’s thrilling World Series, it got us thinking about statistics, walking runners and landing page testing. It always amazes us how many stats the announcers spit out during the course of a game. The fact is baseball is a numbers game. And that was brought home to us when Albert Pujols, the Cards’ first baseman, stepped up to the plate in game 5 of the World Series and the Texas Rangers pitcher Colby Lewis intentionally walked him. Know the Odds This puzzled Scott’s wife. “Why do they not let that man hit the...
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