Too many corporate marketers tell us that their social media initiatives haven’t delivered on expectations or ROI. Based on our experience, we’re betting that there are many more of you out there who would say the same thing.
Here’s our list of 7 reasons why social marketing programs fall short and what to do to fix these problems.Read More
By Sheryl Roehl and Scott Mikus Marketers may be overwhelmed or intimidated by social media – or maybe they can’t convince management to set up a Twitter page or start a blog. Whatever the case, the hesitation and fear of the unknown are understandable. Social marketing is new and it’s moving fast. It can be hard to figure out how to get started. A few years ago, participation in social media was optional for B2B companies and even some B2C brands. Not anymore. Here are 6 reasons why companies and brands must embrace social media: 1. Thought Leadership. Social media gives you and...Read More
The old “Mad Men” Marketing model is all but dead. In other words, Social is the New Marketing. To see why this paradigm shift has occurred…Read More
More and more businesses are jumping on the social media bandwagon, but that doesn’t necessarily mean that they’re getting everything right. Here are 5 things that keep marketers from getting the most from their social marketing programs.Read More
As a marketer, choosing an agency is probably one of the hardest but most important decisions that you’ll make in your career. Choose well and you’re a rock star in your boss’ eyes. Choose poorly and it could ding you on your next performance review. It’s not just whom you choose that matters. It’s just as important how you choose. With that in mind – and in honor of this week’s dreaded Friday the 13th, we’ve assembled our 13 favorite rules for how NOT to choose a marketing agency. 1. Choosing a marketing agency that “can.” Today’s agency landscape is crowded with...Read More